Being an owner of a garden center, the best feeling in the world is getting to see more customers coming in. But just like most other business investments, there always is a risk of losing customers and clients because of competition and other factors. As such, it is imperative that you find ways to keep your garden center more interesting to customers. It all begins with the commitment and dedication to a solid and effective marketing plan.
But the big question is what should be integrated in that new marketing plan? Thankfully, we’re here to give you some tips.
1 – Begin by hosting a gardening contest.
One of the most effective ways to market a product, service, or even a business is by staging a contest for customers to be interested in. While hosting a gardening contest is something that will require effort and lots of time, it is a proven success because it does not only promote your garden center, it also fosters community relations. Be creative with the contest and make sure you hand out prizes such as these portable gazebos that will motivate customers to participate.
2 – Start engaging in social media.
Considering the fact that your competitors are already well-established online, it only means you also must build online presence to showcase your garden center. While there are more than a handful of strategies in internet marketing, it is best that you focus on engaging in social media for now. It is in fact crucial for you to be engaged and present in social media platforms like Facebook and Instagram since you have something similar: the concept of using visuals to spark interest. To begin your engagement in social media, you must create profiles dedicated to your garden center, where you showcase it by posting videos and images of gardening and related topics.
3 – Back your social media campaign up with content-driven marketing.
But then again, focusing on social media isn’t designed to last forever, so be sure you also give enough attention to your website. Be reminded that the website is the online portal for all your prospective customers who choose to buy gardening stuff via the internet. Therefore, be sure it is filled with relevant, engaging, and interesting content. The most effective way of filling up your website with great content is by starting a blog. You can then post blog posts on a regular basis, specifically talking about stuff related to your garden center.
So those basically are some easy and very affordable ways to market your garden center. Don’t forget that you need to do them not because you want to keep your business afloat, but more on ensuring you have the competitive edge.